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Advertising, New Media and Brand Management


Name:Dr CHEUNG Pun-sin, Benson
Position:Associate Professor,
Department of Design,
Faculty of Design and Environment,
Technological and Higher Education Institute of Hong Kong
Tel:3890 8374
Email:bpsc@thei.edu.hk
Language Spoken:English, Cantonese and Putonghua
Field of Expertise:Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Copywriting, Brand strategy, Business and design management, Design research and design professionalism

Membership of Professional Bodies:

  • Board of Directors, Hong Kong Design Centre (2015 – present)
  • Chairman, The Chartered Society of Designer, Hong Kong (2015 – present)
  • Founding Board Member, Hong Kong Federation of Design Association


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Name:MOK Yin-mung, Glenda
Position:Senior Lecturer,
Department of Business,
Hong Kong Institute of Vocational Education (Chai Wan)
Tel:2595 8235
Fax:2505 4216
Email:gmok@vtc.edu.hk
Language Spoken:English and Cantonese
Field of Expertise:Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Brand strategy and management


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